The Scottish Professional Football League (SPFL) today announced that Sky Sports and BT Sport will continue to broadcast live Ladbrokes Premiership matches until the end of season 2019/20.
The league’s two partner broadcasters already had the right to screen up to 30 live Ladbrokes Premiership matches each per campaign until the end of season 2016/17.
That was improved upon at today’s SPFL meeting of all 12 Ladbrokes Premiership clubs, when agreement was reached with both Sky Sports and BT Sport to extend their deals by a further three years to the end of season 2019/20. In addition, BT Sport will show up to six Ladbrokes Play-Off matches live per season.
Sky Sports Managing Director Barney Francis said: “We’re delighted to extend our partnership with the SPFL, taking our coverage of Scottish football to almost 30 years with this deal. The SPFL is a major part of our unrivalled football schedule, in addition to the Scottish Cup and Scotland’s UEFA Euro 2016 and FIFA World Cup 2018 qualifiers.”
Simon Green, head of BT Sport, said: “Over the past two seasons BT Sport has established a fantastic connection to Scottish football, with growing audiences for our televised coverage. With the addition of the popular end of season Play-Offs, BT Sport looks forward to serving Scottish football fans for the next five years with regular league coverage.”
SPFL Chief Executive Neil Doncaster said: “We are delighted to extend our relationship with both Sky Sports and BT Sport to the end of season 2019/20 on improved terms. We look forward to continuing to work with Sky Sports and BT Sport to broadcast action from the Ladbrokes Premiership and Ladbrokes Play-Offs for a further three years.”