Motivation to succeed is not short in supply. If we did need any more, however, we found it in the confines of the compact away changing room at Glebe Park last week.
Results over recent weeks had led us further down the road to relegation but that did nothing to reduce the sickening feeling that set in after the final whistle. Experiencing feelings at the complete opposite end of the spectrum, feelings brought on by achieving goals, are what we must all aim for.
With that in mind, I can assure our supporters that steps are being taken on the journey to making Stirling Albion FC the best club we can possibly be. Like any journey, we have points we would like to reach along the way but what is most important is that we focus on how we are going to get there. There are obviously many facets to this last point but underpinning them all has to be our culture.
Culture has become one of those buzzwords for sporting organisations. Often bandied about with little meaning or understanding. Culture, as I see it in a football club context, is best described as ‘the unwritten rules that become accepted’ or in more straight forward terms, ‘the way we do things round here’. Through the good work of the people involved in the club (past and present) the culture at Stirling Albion FC could never be described as poor, so that gives us a good starting point. There is, however, always room for improvement, particularly from the football department.
In order to be successful, we must behave like successful people off the pitch and this will reflect how we behave on the training and match day pitches. Continuation of the culture and subsequently success then becomes a naturally-occurring event. As the group develops a positive culture, other individuals of the right character will be drawn to it and, as a result, strengthen it.
In the immediate term, I would like to echo the Chairman’s words by stressing that despite not having a league position to play for we will be giving everything we have in each of the last three games. By doing that we will be demonstrating a fundamental characteristic of the culture we are striving to create, integrity.
Other clubs at both ends of SPFL League 1 will expect nothing less in our matches against Morton, Ayr, and Stenhousemuir. Of equal importance to us is the fact that we, at the very least, owe our supporters a couple of performances and, hopefully, with that results they can be proud of.
Finally, the message I have for supporters of Stirling Albion FC is please recognise the importance of the role you play in the club. Your behaviour is of equal importance to creating a positive culture as that of our players, staff, and board members. There is great strength in unity and I know that together we can achieve many things.
From the April edition of The Albion magazine